The unveiling of the iPhone 5 will be Apple CEO Tim Cook's first big test. Source: AFP
Sources have told tech blog AllThingsDigital that Apple's new CEO, Tim Cook, will preside over the launch and that the iPhone 5 would go on sale within a few weeks after the announcement.
But the blog also said that Apple could "change its plans anytime soon".
While the iPhone 5 will be the star of the show, the tech industry will be more interested in the performance of Mr Cook.
The event will mark the first time the public and investors get to see him as Apple CEO, which could set the tone for his new role.
Apple's outgoing CEO and co-founder Steve Jobs has always been closely identified with Apple and its product innovations - the Mac, the iPod, the iPhone and more recently the iPad. Since his decision to step down was announced in August, many investors expressed fears his departure would change the company.
AllThingsDigital said "the pressure will be on Cook to turn in a good performance".
"What will be interesting to see, of course, is if Jobs himself will also make an appearance, which is something that is likely to be determined by his health, in a decision that will be made very close to the event," it said.
Mr Jobs underwent an operation for pancreatic cancer in 2004 and a liver transplant in 2009.
Apple released the iPhone 4 in June 2010 and sold 20.34 million of the devices last quarter.
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